Hashi Plus

The Objective

Hashi Plus newest campaign set out to create a trend of nasal rinsing as part of one's beauty regime! They engaged Nuffnang influencers to share more about their product.

The Big Idea

Nuffnang bloggers got the chance to test the product and demonstrated its ease of use by sharing videos, images of themselves using nasal rinsing kit, they encouraged their followers to try it out for themselves! 9 Bloggers from different walks of life came together for this campaign and contributed to online content via blog posts, videos and instagram post

The Result

The campaign received more 3,900,000 impressions from the entire campaign duration and Hashi Plus also reported an increase in sales.